What Is Loofah?
The loofah plant is a fast-growing vine native to Asia and Southeast Asia, belonging to the cucumber family. They are cultivated throughout the Middle East, including Jordan. The loofah fruit is similar to a cucumber but much bigger. The inside of this fruit develops strong fibers, which are perfect for exfoliating and cleaning!
Sitti is a conscious lifestyle brand committed to the self-reliance of refugee and displaced communities through long-term employment opportunities and skill development training, empowered by an inclusive global economy.
Sitti maintains its commitment to providing fair wage employment to its growing staff of 13 women and men, as well as providing financial and in-kind support to several beneficiary programs that contribute towards the enterprise’s social mission.